PwC Domino Ad

PricewaterhouseCoopers UK was preparing a conference during the late-2000s credit crisis and needed an animation to demonstrate its confidence and resilience in difficult financial times. I worked with PwC to deliver a collection of HD shots which were later edited together. The production was completed using 3ds max and rendered using mental ray. A total of 19 shots were delivered. The shots showed a long string of dominos, arranged in the shape of the pound sterling and representing various financial institutions, falling over in a "domino effect," until the last domino (representing PwC) remained standing.